Atlantic is the Cream
An enormous break-through came when Atlantic signed a white blues band from England. Former Yardbird guitarist Eric Clapton formed a power trio called Cream and linked the R&B and Jazz label into the era of the psychedelic movement. It appeared for a blues and R&B aficionado like Eric Clapton to join forces with a label rich with tradition, this was a perfect match. And indeed it was. Creams' four dynamic albums released on Atlantic were artistically creative, technically unique and excellently produced. It also brought into the forefront producers Felix Pappalardi and engineering by Tom Dowd.
Photos by Robert Whittaker and Carol Friedman.