Atlanta Pop Festival 40th Anniversary
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"While driving to the Atlanta Pop Festival in 1969, I pulled along side a Chevy Impala with Hawaii tags and asked the folks..Hey..Where y'all headed?..and a black kid in the back seat with these huge ears said...Washington D.C. Then this same kid asked if he could bum a cigarette and borrow my car jack. About that time a voice from his car summoned..Hey Mutt, Get back in the car..Then they drove off down the road with a cloud of smoke pouring outz the exhaust..So, that's when I split and headed towards the Raceway." PR
In what is widely regarded as one of the top concerts events of all time, the Atlanta International Pop Festival of 1969 was held over the Fourth Of July weekend at the Atlanta International Raceway. The concert featured the entertainment industry's top bands and attracted extremely large crowds from distant locations. Attendance for the Atlanta Pop, as it would be later coined, ranged from estimates of over 100,000 people to 250,000. The concert was organizied by promoter Alex Cooley and set the stage for the greater acknowledged Woodstock Festival which took place later that summer. The holiday weekend event was canvassed by a heat wave that soared to temperatures of over 100 degrees and set-up an additional story within. Yet strangely enough, only a few photographers have captured this historic milestone and put the landmark event into documentation form. With that being the case, several months back I was speaking with my friend Carter Tomassi, a well-respected photographer who has also chronicled the pop festival on his web site. Carter suggested that I post an updated story on my blog in honor of the 40th anniversary timeline. So, with his recommendation in mind, I decided to piece together a photo journal of previously unviewed festival photographs and share with fellow concert attendees and loyal PHOTOLOG blog enthusiasts.
With the plan in motion, allow me to set the stage for unveiling my previously unseen photos. Please note that I attended both Atlanta Pop Festivals but not as a professional photo journalist with distinguished credentials. Please let it be known that I wasn't admitted free into the festival nor was I invited backstage to meet the stars and partake in munching-on strawberries with bottles of Perrier. If the truth be known, I attended both as a curious hippie who at the time was a young label representative and working for Atlantic Records. I was fortunate to score a stage pass and decided to capture my own photo journal of the event. At the time I was experimenting with my very own opaque settings of which I was keenly fond. Always using 400 speed film, I improvised f-stop settings and ulitized timing. And now, 40 years later, and fortunate to still be around to share my memories, allow me to dust-off my snap shots for review. In spite of recent technology advances in the photography world, Photoshop was not used in a single picture. As you can probably tell, the pictures are what they are. I hope these Black & White jewels stimulate your imagination.
Okay, let's start from the begining. Below are the opening moments for those who prefer the big picture while others just might enjoy reliving the events. Word traveled fast about the festival as we made arrangements to attend weeks in advance. I had ventured to the concert from Memphis, TN with my then-girlfriend along with another couple. We were to meet up with a bunch of folks who were also in the biz; a couple of disk jockeys, a fellow record promoter and several local recording artists and song writers. I'd had recently purchased a new SLR camera and anxious to put it to use. With the stage set, here's how the event came down on 35mm film.
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While approaching the festival some distance away, people began to arrive on the scene via their bikes, their autos while some walked long distances on their bare footsies.
Note some distance away are three white pointed buildings. Those were the festival's ticket offices. The grassy lawn area in between was being reserved for parking. Remember the Beetle and the Covair? Two claustrophobic transportation Slugs?
As mid-day approached, traffic began to arrive from all directions and occupy the available parking spaces. My oh my! What a difference an hour can make. Didn't they have car-pooling in 1969?+prauls+6.jpg)
The landscape became a sea of automobiles with every make and model on parade while people began to tail-gate and party down.
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Long lines began forming at the ticket offices and the fashion show of people watching was in high-gear. A good rule was to always wear sun glasses to disguise your abvious starring.
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Never tell someone to meet you at the ticket window as it may take all day for them to arrive. That is unless she is a drop-dead knock-out beauty with a wealthy dad who just happens to like you. Dream on Bubba.
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Before entering the festival, everyone secured comfortable surroundings as most who attended the event slept in their cars, vans or slept on the ground. There wasn't a Hilton nearby and Days Inn was kinda full that weekend.
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But those who envisioned the chaos of three days of sex, drugs and Rock & Roll...had sorta planned ahead. Pictured here is yours-truly hunkering down in his "Homeboy Hotel"
By dusk the crowd was anxious for the next big act to hit the stage as the audience flashed the peace sign in the spotlight.
Bear Hite of Canned Heat answers the call and wails on the band's hit song "Let's Work Together" and performs without a shirt revealing his portly upper torso.
Next Canned Heat's Blind Al performs the band's monster hit "Going Up The Country" as the crowd went absolutely wild.
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On stage and in the spotlight is Blues Project's Al Cooper performing in his white patent leather shoes. Cooper went on to join the legendary Blood, Sweat & Tears while still later recording the influencial album "Super Sessions" with Mike Bloomfield and Stephen Stills.
Johnny Rivers seemed a little out of place at the Festival yet when he sang his monster hit, "Memphis, Tennessee" from his 'Live From The Whisky' album the audience screamed with approval.
Creedence Clearwater Revival's rendendtion of "Put A Spell On You"
stole the show as John Forgerty's Rickenbacker Guitar rang-out with magic.
Recognize this guy? He played for years with Stevie Ray Vaughn as he is a legendary bass player. That's a young Tommy Shannon and here he is at the Pop Festival playing behind Blues legend Johnny Winter.
Speak of the Devil...Here's my all-time favorite Blues-Guitarist Johnny Winner looking very picturesque while glowing in the spotlight.
Early the next day we managed to get up front as the sun began to bear down. Damn, it was hot!
Booker T. & The MG's knocked the crowd dead as Steve Cropper and Duck Dunn put on a terrific show in the blazing hot sun. Band members acknowledged my being on stage when drummer Al Jackson Jr. asked, "Hey Man, How'd you get up here?"
WMPS Disk Jockey Scott Shannon and Electra Records rep Terry Fletcher display the trendy fashions of the day. Draw your own conclusions...
There's no truth to the rumor that the guy in center here who is being carried-out had just seen the fashion statement from the previous photo. However, there was some bad cool-aid going around and the hot blazing sun didn't help matters.
Thankfully a local group of off duty firemen came to the rescue and hosed-off a receptive crowd of toasted concert goers.
Of course when the suggestion of a wet T-shirt contest came-up, I was lurking nearby.
No one minded the muddy mess that was being created from the circumstances.
On the afternoon of the final day, the crowd had began thinning-out. Can you imagine cleaning-up the garbage that was left behind?
A unusual thing about attending events like this. You don't realize the magnitude of curcumstances until later. Truthfully, I don't think anyone considered documenting the Atlanta Pop Festival with history in mind. Most were just taking pictures of their friends and favorite Rock bands. Although this posting is lengthly, it's far short of my remaining photos of the event. And I treasure them all. Guess I should do a book.
A previous posting on the historic Atlanta Pop Festival featuring color photographs can be viewed by clicking the link of THE PHILLIP RAULS PHOTOLOG.
Copyrighted photos and storyline by (c) Rauls Media LLC 2009 - All Rights Reserved - Duplication Probhited

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rom the standpoint of being a photographer however, the photo bug bit me after coming in contact with two professionals who opened my world to the process. My first camera was purchased with money earned as the driver for photographer 
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presence, both seemed to like me because of my background in R&B Music and association with STAX Records. At that time, Galkin, a former New Yorker, worked out of Atlanta but would later relocate to Miami. Galkin had been around the block a time or two and despite Dick Kline's instructions, it was a fun challenge but I could see the hand writing on the wall. As it was, we were two very different creatures. I was a Memphis' boy with Irish heritage and spoke with a deep Southern drawl. Whereas Joe was a Russian immigrant who migrated to the U.S. and spoke like a roughneck mobster. Jerry Wexler once playfully referred to Joe Galkin in his autobiography as an "obnoxious Hebe." Ofcourse, I would't go that far but Galkin was a balding, diminutive man and shaped like a beach ball. He spoke with a slight stutter and portrayed a street-smart hustler who had all the answers. Despite some very unsophisticated characteristics, Galkin had a good heart and was well liked by some very important radio programmers. Most importantly, he knew how to get a record played on the radio. "I'm going to teach you how to promote records" he'd say. "You watch me and stay close." He probably had a hundred different stories in his repertoire, some of which were actually true.


























Impracticable as it may sound, a very unusual career circumstance developed for myself in 1986. While in the process of EMI Records signing Robert Palmer to a long-term contract, I also joined EMI Records as their Regional Promotion & Marketing Manger for the Northwest. This would mark as the third consecutive record label over a course of two decades in which I would represent Robert Palmer as his promotion & marketing representative. First, there was three Vinegar Joe albums on Atlantic Records in the 70's which I promoted and toured with the band. Next there was the platimum album of "Riptide" in 1985 with Island Records as an independent promoter in which I received an award. And now working again with Robert Palmer at EMI Records as his regional field representative. More about this reunion as the posting continues.




















The flood gates were open when in September of 1986 Robert won Best Male Video Category at the annual MTV Video Music Awards. Later, Robert won the Best Rock Vocal Performance, Male Category at the 29 annual Grammy Awards.
The Island Records marketing team guided by a crafty promotion director named Phil Quartararo who brought the goods home at radio and in turn rewarded all his team members contributing to this successful project with Platinum Record awards for their efforts.
Phillip Rauls and Robert Palmer share a smile over a well deserved team effort. Robert Palmer and Phillip were reconnected on the "Riptide" album project for the first time since the Vinegar Joe days back at Atlantic Records.
Further details in Melody Maker listed Vinegar Joe’s tour dates through the Southern states as they were the opening act for another British newcomer, Wishbone Ash. Not your everyday box office ticket rush. But never the less Vinegar Joe was given a small opening for a big opportunity. In those days most of the smaller tours featuring groups that
Vinegar Joe’s vocalist was a sassy young beauty named
When the Southern leg of their U.S. tour began,
After a convincing Vinegar Joe performance at Ellis Auditorium in Memphis combined with a Bar-B-Q dinner at the famous Rendezvous Restaurant, both bands, Vinegar Joe, Wishbone Ash and myself (above) were invited to a party at the infamous location known in prominent rock circles as ‘3744 James Road.’ It was a plush location resembling a Southern style mansion and fashioned with tall white columns stretching out over the front porch. From the long driveway entrance you could view a fashionable porch swing and rocking chairs suitably fitted for the setting. As we drove up to the house, it appeared we were approaching a scene from the movie "Gone With The Wind." This was the residence of several industry notables and their families;
After several unsuccessful U.S. tours, Vinegar Joe disbanded in 1973. At that time Robert Palmer and 
American athletes Tommie Smith (C) and John Carlos (R), gold and bronze medalists in the men's 200-meter race took the podium of the medal ceremony, lowered their heads and defiantly raised their fist as the Star Spangled Banner was played. In this jaw-dropping protest, many felt that a political statement had no place in the international forum of the Olympic Games. Both athletes were then suspended from the U.S. team and banned from the Olympic village. Plus, as a further punishment, the International Olympic Committee banned Smith and Carlos from the Olympics Games for life.
The Rev. Jesse Jackson (L) and
Either it be the Academy Awards, or the 


In Keith's back yard was an old rustic picnic table and often he would just perch on the top for hours while strumming his old pawn-shop guitar. He'd talk and sing about his favorite Hank Williams for a while. Then he'd tell stories and sing about Woody Guthrie. Man, I didn't know beans about Woody Hanks or Guthrie Williams. Furthermore I thought that Keith had gone hillbilly and turned into a hayseed. It was during that same time that I was digging a group called The Yardbirds who played music with pulverizing guitar distortion. I couldn't figure out which one of us was out of touch with the real music scene, him or me.
Within a short period, Keith decided to vacate the residence of his mother's house and travel about to explore his free spirit. Coming to realization that his aspirations conflicted with his lack of income, he began to pursue his fond desire to give a music career a serious roll of the dice. Upon doing so, he played occasional happy hour gigs within the Holiday Inn bar circuit plus he played solo at several coffee houses. But the insensitive grind of performing in a cocktail lounge for an audience of business men gathering after work motivated him to search for higher artistic values. Keith became fed up with the zero authenticity of the local scene and declining social climate in the deep South. He aspired to adjust his goals to a different standard and began to reevaluate his immediate future. This was a requisite for him to pack his bags and hit the highway in search of answers. With his dollar store suitcase and pawn shop guitar strapped on his back, a destiny of Greenwich Village became his objective. Sometimes later, I received a postcard announcing that he had arrived in the Big Apple.


Even though Keith is back in Memphis, he is proudly independent and doesn't want to change his music to funky horns and as Lou Reid says, "colored-girls singing." His musical journeys around the country weren't to educate him about sounding like someone else, it was to develop his own style. By 1978 Keith was now a seasoned veteran and had recorded his third album "The Way That I Feel." Next came the Backstreet Records release "I'm Not Strange I'm just like You." And soon, he would be the featured artist and appearing on Saturday Night Live.







Keith Sykes and Phillip Rauls entered the music industry at the same time in 1968. To this day they are still good friends and associates.
On July 4th & 5th in the year of 1969, somewhere around 200,000 young people flocked into the Atlanta Speedway to attend a Fourth of July holiday weekend of live music and festive activities. Attending the Atlanta Pop Festival was both work and play for me as I was a budding young record promoter who was still wet behind the ears. Armed with a coveted stage pass and new Minolta 35mm camera, I set out to document the event for my future archives. In this series, I have chosen only a few selected color shots. Don't claim to be the best photographer, or best record promoter, just claim to be lucky enough to have been there with a camera and live to tell about it. Hope you enjoy my trip. Please leave you thoughts in the comments section.
After walking for miles from our parking space located somewhere in the middle of a cow pasture, we entered from the rear entrance and the stage appeared very small and far away. I must have got whip-lash looking at all the chicks. Wow!
I worked my way to the photographers row and got some colorful shots. The entire first day I shot nothing but Kodacolor II 400 speed film. Why I don't know. What do you think of the contrast?
You might recognize this band. And the vocalist also. Sometime in the late afternoon, Led Zeppelin hit the stage. It was about that time that I died and went to Heaven. I had previously worked with the band and they must have recognized me at stage front because on occasions Robert Plant and Jimmy Page starred directly into my camera. Later in the set, I shot several photos of the band from the stage. I'm saving those pictures for a book of my shots and stories.+prauls.jpg)

John "Bonzo" Bonham pounds his snare and high hat with brute force. Notice his use of a 6.5x14" snare, a 14x26" bass drum and a 14x14" tom. Not your standard kit. 

(L-R Clockwise) Phyllis Young, Scott Shannon-DJ-WMPS Memphis, Terry Fletcher-Electra Records, unidentified female, Ken Woodley-songwriter, Larry Raspberry-recording artist and Phillip Rauls-Atlantic Records.
Ah yes, here's one of my favorites. Here you've got a startled observer on the left and shocked at what he's viewing. Sitting next to him is a towel-headed pied piper from the Salvation Army. But here's where cartoon gets interesting as the music begins to entrance the red-headed Amazon who is wearing a chastity belt donated to her from the 
Won't go here either. Go ahead and let your mind roam.
In closing, here you have sweet-sweet Hedi the 



The Gentrys were the eternally youthful 60's garage band from Memphis that recorded the original song in 1965. Produced by legendary producer Chips Moman, "Keep On Dancing" was the second release for the band on the Youngstown label. The trendy song started it's life as a mere B-side when it was 'flipped-over' by WMPS disk jockey Roy Mack after the A-side petered out. Across town at radio station WHBQ the request lines received immediate response in support of the upbeat dance song. That's when record giant MGM Records stepped in and purchased the distribution rights from Youngstown and released the record worldwide.
The Gentrys "Keep On Dancing" would go on to conquer the Billboard Charts with a gold record peaking at #4. Quite an accomplishment for a group of high school seniors from Treadwell High. The band was formed in 1963 by vocalist-guitarist Larry Raspberry and joined by members Jimmy Hart, Bruce Bowles, Larry Wall, Pat Neal, Bobby Fisher and Jimmy Johnson. They were a handsome crew and lived-up to their name with band outfits of matching blue blazers, turtle neck sweaters and high-heeled Beatle boots. The band's leader, Larry Raspberry (as seen below), was quite the showman and many local musicians aspired to parallel his band's success.
Oozing with talent and gifted with an unflappable sense of humor, Raspberry's leadership was the spearhead of the band. On nights when the group struggled with various stage elements, band members simply jumped on his back as he carried the weight throughout the performance. Pictured above is a bizarre photo revealing Raspberry pointing a orchestra baton to a poster of keyboardist Stuart Payne's mutilated foot. Quite typical of his wacky shenanigans.


Below Road Manager Phillip Rauls trys to hold back a muted laugh while band leader Larry Raspberry passes a silent but deadly no-no while sitting next to him for the photo. Got Beano?

Phil Walden (L) and Frank Fenter (R) formed a unique partnership in 1968. Here you had the combination of a charismatic South African via London decent with a Georgia local who made things happen. Both were powerful music men with visions committed to success. At that time, the company's name was instituted as Capricorn and coined from Jerry Wexler and Phil Walden's astrological sign. The Capricorn production series would be released on the Atlantic Records subsidiary label, ATCO, and built on the strength of sessions guitarists Duane Allman. As the developments unfolded, Jerry Wexler had convinced Phil Walden to purchase Allman's contract from Fame Recording Studio owner, Rick Hall. Allman's guitar playing had earned him quite the reputation as the session man for the many artists who recorded at Fame Studio such as Aretha Franklin, Wilson Pickett and Boz Skaggs among others. Upon Walden purchasing his contract, Duane Allman then moved from his home in Florida to Macon where he and his brother Greg organized and fine-tuned The Allman Brothers Band. Walden and Fenter went on to built a recording studio with the aspirations of developing musicians and songwriters similar to the successes of Fame Studio in Muscle Shoals and STAX Records in Memphis.
The Capricorn executive staff was formed with the addition of VP Promotion Dick Wooley (center) who also had a background with Atlantic Records. Wooley's duties consisted of the daily engagement with the Atlantic field staff combined with the ever changing radio media. When product was finally ready, The Allman Brothers released their first album in 1969.
The Allman Brothers Band members Barry Oakley and Duane Allman pose back stage for a photograph with a sobering stare of intensity. Remarkably, The Allman Brothers Band's music blended a fusion of gospel, blues, jazz, pop, country and R&B - into a jam session of what was coined as, "Southern Rock."
Capricorn went on to release additional albums by Cowboy, Wet Willie, Jonathan Edwards, Johnny Jenkins and Livingston Taylor. However, after extensive promotion and marketing campaigns, the music directly attributed to the success of Capricorn were albums by The Allman Brothers Band. The company would continue to grow and become it's own record label as they were distributed by ATCO and later marketed by Warner Brothers Records. Yet Capricorn would then endure a eerie cycle of incidents that included the tragic deaths of Duane Allman and Barry Oakley on separate motorcycle accidents. It would take years for Capricorn to overcome the emotional trauma of those events. Several years after those untimley deaths, Capricorn's co-founder Frank Fenter died of a fatal heart attack while at work at the Capricorn offices.










In a story surpassing all record companies achievements and may sound beyond the sphere of today's music industry accomplishments, Atlantic Records blanketed the charts in 1972 with unprecedented dominance. A summary reflecting that magical period is documented in the company's weekly newsletter titled The Atlantic Bulletin listed below. (double-click to enlarge)
From Hartford, CT to New Orleans, the "Heavies" were all over the road with teams raising money for various charities and fund raisers. Seen below (center) are Atlantic's Dave
Radio personalities in this photo include; Bill Thomas; 




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Phillip Rauls and Steve Cropper reconnect for the first time since 1986.
James Alexander of The Bar-Kays and Phillip Rauls share a moment for the cameras.
Jim Stewart is one of the few remaining pioneers from that distinctive era. His Stax Records enabled modern music to promote equal rights for all artists. Industry figures like Jim Stewart are a vanishing breed with many of them passing in recent years. Tom Dowd, Arif Mardin and most recently, Ahmet Ertegun, have all departed the living-and now joined the spirit world in Rock & Soul Heaven.














Jim Stewart President and co-founder of STAX Records was a former banker and country fiddler who opened a recording studio and small record label in an old movie house in South Memphis. Following the vacuum left behind of Rockabilly music by Sam Phillips' 1950's reign of Sun Records, Stewart's STAX Records put the great Memphis Sound back on the map with it's all-original funky sound. As a long time friend and mentor of Jim Stewart, his easy-going style influenced me and many others who had contact with this model executive. Jim Stewart could walk on water.
Barry Gordy's Motown Records created innumerable music legends with his Detroit based record label. As a direct competitor to the STAX sound, Motown was known for it's polished homogenized sound that produced radio friendly records. Yet, Gordy ruled his roost with iron-fisted control which resulted in controversial issues coming from long-time artist. Years later Motown relocated to Los Angeles where it continues to exist today.
Clive Davis had a background as a music lawyer when he took control of the mighty Columbia Records. The New York based label was instrumental in producing musical giants until he was blown-out at Columbia over the misuse of corporate funds. Davis soon landed at Arista Records where he regained major chart control by establishing countless numbers of superstars.

ELP's dogmatic manager Dee Anthony and Greg Lake hoists a thumbs-up in approval of Atlantic's support of a full page advertisement of the "Trilogy" album in Rolling Stone Magazine


Putting a marketing campaign together combining suspense with favorable results finally put me back in proper alignment with Emerson, Lake and Palmer. In 1973 the group formed their own record label, Manicore Records. Upon that assignment, the band offered me a the executive position to administer the record label from their corporate offices in the Big Apple. Flattered by their offer but overwhelmed by the responsibility, I turned-down the managerial position fearing a relocation to New York might harness my unbridal spirit. To this day I am deeply honored by their offer.
Before you can run a record up the charts there must be ground breaking activity consisting of individual sources believing in it's potential. The prescribed formula for chart success consists of putting together a team of enthusiastic media people combined with the support of key radio stations. This integration of activities can snowball into key momentum thus resulting in a regional chart breakout. Or at least that's the job they were paying me to perform. As an up-and-coming promo notable and after having been associated with the development of several groups, I was seeking to rise above mediocrity and move from lightweight status and elevate to a heavyweight contender. And this was my opportunity and I planned to make the most of it.
Following my results of an uneventful media reception in Shreveport, by now I'd been thrown into 
Well, "from the beginning" I'd felt like a "

For dozens of years while growing-up, Soul Music and Memphis Rockabilly literally blanketed the local radio airwaves. I'm speaking of music by Otis Redding, James Brown and Booker T. and The MG's and plenty of Elvis. Excuse me, make that tons of Elvis. Many music historians such as author Peter Guralnick will tell you of the profound importance of the music produced during that era and it's impact upon modern society. Quite often stated on this web blog is reference to first-hand experience from those formative years. Many view those as the glory days. But just like one might burn-out from their Mom's favorite Cherry pie, the same is true for the same old music getting played over and over again. Music trends and consumer fads get stale quickly whereas change is a natural progression. As the editor of The Photolog, I take a great deal of pride in educating readers the importance of...turning the page. Ladies and Gentlemen, may I introduce you to Robert Moog.
Robert Moog was trained in physics and electronic engineering. His work targeted at eliminating the barrier that existed between a creative musician and technological design. "I am an engineer. I see myself as a toolmaker whereas musicians are my customers" said Moog. His invention, The Moog Synthesizer, connected science and music by emulating other instruments. The instrument allowed musicians to generate a range of sounds-both naturalistic and far fetched. It produced ways to fuse music with psychedelic experiences. Moog revolutionized keyboard music with the invention of a portable synthesizer called the Minimoog which was small, light & versatile and quickly embraced by musicians. Bands like The Beatles, Moody Blues, Pink Floyd, Yes and Emerson, Lake & Palmer included the Moog in their compositions.
Pictured above (L) is Robert Moog and Keith Emerson. Picture on the right features Moog in center along with Rick Wakeman (unknown third party standing left). These pioneers influenced popular music when it was evolving into a fusion of classical, jazz and rock. The music horizon was vastly open to explorers who dare. And Baby Boomers were coming of age with Hi-Tech curiosity.





Pictured here is guitarist Chris Hillman, percussionist Joe Lala and Stephen Stills as they take bows after a show in Gainesville, Fla. On this tour the favorite pastimes for band members were Mexican food, killer weed and bottles of Mescal Tequila including the worm. After this show and while in a festive mood, I combined those three potent ingredients resulting in me doing a face-plant into Tom Petty's stereo system at a band party located on his farm in rural Florida. Later that evening and under the glow of the full moon at midnight we searched for mushrooms in a neighboring cow pasture. Thank God we didn't find any.


















































